If you launch a new website, and no one is around to look at it, did it make an impact?
The fact is, in business, everyone wants a beautiful website that generates a lot of new leads. Why not, right!?
The problem is, in business, there is something called ‘budgeting’, which won’t allow for everyone to get the ‘Ferrari’ website of their dreams.
If you have a small budget, and are expecting the Ferrari of websites, maybe remind yourself of the age-old statement “in life, you get what you pay for”.
My advice is simple: if you are not a professional web developer, you need to find one you can trust. If you approach a professional website design firm with a small budget, it should be their responsibility to tell you to focus more on meeting the basics rather than trying to be the prettiest.
I’m telling you this as the owner of a web design firm. That’s because we choose to do the basics by default (a few mentioned below) … and I don’t care if we lose deals because of it.
Why? It’s the right thing to do.
Not all web design firms operate this way. Always remember, when choosing the right partner, ‘if it’s too good to be true, chances are it probably is’.
Most of our clients are wanting to generate more business with a new website. That is a great goal! If your goal is to get from point A to point B with a new website, don’t be fooled by someone trying to sell you a Ferrari that fits your small budget. Corners will be cut. The car will not have an engine. Think straight. Get the Toyota. It’s dependable, looks good, and will get you to where you want to go.
What is a Ferrari without a steering wheel? It’s a beautiful site to see… in your garage… but no one else is going to see it unless you are dragging them into your garage to show it. Why not buy an actual car that can get you to where you want to go?
You may want to focus on glitz and glamour for your new website, but take my advice: if you are on a strict budget, stick to making sure the basics are done, not just the visuals.
Below, you will find some of the bigger questions to ask yourself when determining a budget for your website. I purposely left dollar values out of it. This is to help you understand all the things outside the front end ‘pretty stuff’ that clients typically don’t know about.